Issues

This section aims to look at some of the issues faced by Cameron Balloons in the hot-air balloon market. We will raise many questions and though we may not offer many answers it is a chance to see the constraints of operating in the real-world. How would you approach some of these, if you were running this business?

How can you get reliable information about your competitor's production techniques?

The hot-air balloon market is a very competitive one. What areas of production may lend themselves to further efficiency improvements to stay ahead of the competition?

Strategic planning for the future is vital for long-term success in any area of business. What might the future hold in the area of production and how should Cameron's be planning ahead to cope with possible changes?

What should the company be doing to improve their training strategy? How can they ensure that once they have trained workers they are not poached by other companies?

How can they raise the money to finance new investment? Should they borrow it, issue new share capital, use retained profits, pay a lower dividend and keep more profit back or what?