Issues

This section aims to look at some of the issues faced by Cameron Balloons in marketing their balloons. We will raise many questions and though we may not offer many answers it is a chance to see the constraints of operating in the real-world. How would you approach some of these, if you were running this business?

What is the most efficient way to get detailed customer feedback on your products?

Is market research necessary, and if so what form should it take?

What possible new markets are there, and how can they be developed?

How can we plan to ensure that the company is as flexible as possible and ready to meet any potential external shocks?

Should we diversify further into other related products, and if so which ones?

How can we get detailed information on our competitors to ensure that we stay competitive?

Should we advertise and if so, where?