Introduction

Welcome to the marketing section of the Cameron Balloons factory. It is here that the balloons are sold. The marketing department is located just off the reception, and contains two separate departments - one for Cameron Balloons and one for Thunder and Colt. The two types of balloons are still sold as separate brands, though Thunder and Colt was taken over by Cameron's in 1996.

Clicking anywhere on the marketing area of the factory plan will always return you to this page, and you can jump to any other area of the factory by clicking on the plan.

The resources available in this section are:

• Explanation - This section gives details of how the balloons are sold and the nature of the customers they are trying to sell to.
• Theories - This section looks at various business studies theories relevant to marketing including the marketing mix, the product life cycle and market segmentation.
• Photos and questions - This section looks at some photos of marketing and asks questions about what the photos show.
• Worksheets - This section has 5 worksheets for you to try on product life cycles, market segmentation, exporting, over-capacity and the marketing mix.
• Issues - This section raises some problems and issues faced by Cameron balloons in marketing balloons.
• Staff - This section takes a key member of the marketing staff and looks at their role.
• Further work - This section considers some other work you could look at to help improve your understanding of marketing further.