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Artwork
A printable version of this photos and questions is available for filling in answers.
The photos show two different artwork processes. The ways in which the artwork is done are:
- artwork is either airbrushed onto the envelope
- or it is cut out from templates onto sticky fabric and glued on
- or the artwork is dyed onto the fabric using a dye-sublimation technique. This is contracted out by Cameron's to another company.
- Rank these three techniques according to which uses the most capital. Start with the most capital-intensive.
- Which technique do you think is the most expensive? Why do you think that?
- Which technique do you think requires the most skill from the employees? Why?
- What could the management at Cameron balloons consider to try to improve the efficiency of the artwork process?
- What benefits does a high quality artwork department have for the rest of the company?
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