Product - How Is The Market Split?

To find out more about Cameron Balloons' product range, why not have a look at the Cameron Balloons section ?

What different market segments can you see evident in these photos? To help you with the different markets Cameron Balloons deal in you may want to look at the marketing explanation.

Which of these markets would you expect to be the most important for Cameron balloons?

Try ranking the markets according to how dependent you would expect them to be to changes in the level of national income (i.e. economic growth). Start with the one which is most dependent on a high level of growth.

1st

Which of the 4 Ps of the marketing mix would you expect to be the most important for each market? For some detail about the 4 Ps you may want to look at the marketing theories section

What different marketing strategies would you expect the company to have to adopt for each of these markets?

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