Artwork

The photos show two different artwork processes. The ways in which the artwork is done are:

• artwork is either airbrushed onto the envelope
• or it is cut out from templates onto sticky fabric and glued on
• or the artwork is dyed onto the fabric using a dye-sublimation technique. This is contracted out by Cameron's to another company.

Rank these three techniques according to which uses the most capital. Start with the most capital-intensive.

1.

Which technique do you think is the most expensive? Why do you think that?

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Which technique do you think requires the most skill from the employees? Why?

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What could the management at Cameron balloons consider to try to improve the efficiency of the artwork process?

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What benefits does a high quality artwork department have for the rest of the company?

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