A platform, which is used at the same time for several vehicles, must offer the possibility of permitting a distinction of the individual company labels. Potentials are appropriate in the areas of design and optics of the vehicle. Here a differentiation of the product can be achieved by varying the vehicle dimensions, the interior, by body modifications and by other choice of materials. Possibilities of the label memorandum exist in the areas of the engine selection, the gear and the chassis interpretation. Besides by the use of high tech components and allocation of specific configuration features in certain vehicles a differentiation of the labels can take place here.