| Sustainable Business Development | |
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A Question of Competitive Advantage |
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| Movers | |
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Companies embracing the concept of sustainable development are at the forefront of innovation and are changing the way that they perceive their business. As a result oil companies become "energy" companies and Car manufacturers become transport designers providing clean, efficient transportation. British Petroleum surprised the world when they announced a $1 billion investment in wind and solar energy, making it one of the world's largest manufacturers of solar equipment. BP Amoco is converting 200 service stations in 11 countries to run on solar power, making the company one of the world's largest users of solar power. |
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Royal Dutch Shell is committing $500 million to renewable energy and exiting the Global Climate Coalition (which is the body responsible for resisting much of the Rio philosophy) . It aims to capture 20 percent of the international commercial market for rural solar electricity systems, worth an estimated $1.1 billion, over the next five years. The heads of two natural gas firms, in the Netherlands, see the natural gas industry as a bridge from the fossil-fuel-based energy economy to a renewable-fuel energy economy; the natural gas infrastructure can be used to carry hydrogen instead of gas. Early Movers are stepping forward in every industry sector.
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