Julie was initially very happy with the way the shoes had sold, but unfortunately over the next month 41 pairs (20%) of the shoes were returned. Alarmed, Julie kept a tally chart of the reasons given for the returns.
|Colour ran at first wearing||2|
|Don't like them||2|
|Heel fell off||7|
|Odd sizes in a box||4|
|Trim fell off||12|
|Wrong colour for outfit||3|
It became clear to Julie that something was seriously wrong with this new line.